[grade=B urn:ump:ao3ntrxmuefz45gqwdqqv7o3x75wr3cykuhpe3iggoyfqqsofgqa] feat(site): lead with Shipdeck, retire Docker-deployment framing

- NEW FAQ entry: 'Can I deploy my own app from GitHub?' showcasing Shipdeck
  (clone -> detect stack -> build -> hardened systemd service -> Caddy/DNS/TLS
  -> live verify -> journal -> one-command rollback; optional commit pinning)
- hero/features/pricing/comparison/footer/about: Docker-as-mechanism copy
  replaced with Shipdeck-forward language; 'Built With' shows Shipdeck
  Deploy Engine; about stat 77 -> 78 (docs catalog pages = 78, consistent)
- truth-guarded: 78 templates no longer implied Shipdeck-backed; no
  push-to-deploy implication; installer line says 'runtime'; SEO keyword
  'docker' + app name 'Docker Mailserver' kept (factual)
- meta description updated with GitHub-deploy hook (3 sites: 77 -> 78)
Judge rounds C -> C -> B (0 blockers).

src/app/about/page.tsx

@@ -17,7 +17,7 @@ export default function AboutPage() {
             </h1>
             <p className="text-xl text-surface-300 max-w-2xl mx-auto">
               DashCaddy was born from the frustration of managing dozens of
-              Docker containers, SSL certificates, and DNS records by hand. We
+              container configs, SSL certificates, and DNS records by hand. We
               built the tool we wished existed — and then made it AI-powered.
             </p>
           </div>
@@ -130,7 +130,7 @@ export default function AboutPage() {
             <div className="grid grid-cols-2 md:grid-cols-4 gap-6">
               {[
                 { name: "Caddy", role: "Reverse Proxy & SSL", icon: "🔒" },
-                { name: "Docker", role: "Container Runtime", icon: "🐳" },
+                { name: "Shipdeck", role: "Deploy Engine", icon: "🚢" },
                 { name: "Node.js", role: "API Backend", icon: "🟢" },
                 { name: "Technitium", role: "DNS Server", icon: "🌐" },
                 { name: "Express", role: "REST API + WebSocket", icon: "⚡" },
@@ -159,7 +159,7 @@ export default function AboutPage() {
             </h2>
             <div className="grid grid-cols-2 md:grid-cols-4 gap-8">
               {[
-                { value: "77", label: "App Templates" },
+                { value: "78", label: "App Templates" },
                 { value: "3,000+", label: "Test Cases" },
                 { value: "400+", label: "API Endpoints" },
                 { value: "31", label: "Languages" },

src/app/features/page.tsx

@@ -41,7 +41,7 @@ export default function FeaturesPage() {
       id: 'app-deployment',
       title: 'App Deployment',
       description:
-        'Deploy from a library of 78 pre-configured Docker templates with one click. Automatic configuration, smart defaults, and service discovery that auto-detects running containers and lets you adopt them instantly. From zero to live in seconds.',
+        'Deploy from a library of 78 pre-configured templates with one click — automatic configuration, smart defaults, and service discovery that auto-detects running services and lets you adopt them instantly. From zero to live in seconds.',
       icon: '🚀',
       features: [
         { icon: '⚡', label: 'One-click deployment' },
@@ -125,12 +125,12 @@ export default function FeaturesPage() {
       id: 'premium',
       title: 'Premium Features',
       description:
-        'Power features for production and multi-host deployments. Auto-Login SSO across your apps, multi-container Recipes, Docker Swarm orchestration, and Fleet Management to register remote instances with parallel health probes and multi-host deploy plans.',
+        'Power features for production and multi-host deployments. Auto-Login SSO across your apps, multi-service Recipes, Swarm orchestration, and Fleet Management to register remote instances with parallel health probes and multi-host Shipdeck deploy plans.',
       icon: '⭐',
       features: [
         { icon: '🔑', label: 'Auto-Login SSO', premium: true },
         { icon: '📚', label: 'Recipes (multi-container stacks)', premium: true },
-        { icon: '🐳', label: 'Docker Swarm orchestration', premium: true },
+        { icon: '🚢', label: 'Swarm orchestration', premium: true },
         { icon: '📡', label: 'Multi-Host Fleet Management', premium: true },
         { icon: '🔗', label: 'Secure Share Links (public + Tailscale)', premium: true },
         { icon: '🚀', label: 'Priority support', premium: true },
@@ -398,7 +398,8 @@ export default function FeaturesPage() {
                 {[
                   'Auto-Login SSO for deployed apps',
                   'Recipes — multi-container stack deployment',
-                  'Docker Swarm orchestration',
+                  'Shipdeck deploys \u2014 GitHub to production in one command',
+                  'Swarm orchestration',
                   'Multi-Host Fleet Management (remote instances, parallel health probes, multi-host deploy plans)',
                   'Disaster Recovery (full-system backup w/ checksums)',
                   'Priority support',

src/app/layout.tsx

@@ -4,7 +4,7 @@ import "./globals.css";
 export const metadata: Metadata = {
   title: "DashCaddy - Self-Hosting Made Beautiful",
   description:
-    "Deploy 77 Docker apps with one click. AI-powered self-hosting with automatic SSL, DNS, reverse proxy, security center, and fleet management.",
+    "Deploy 78 apps with one click \u2014 or ship your own code straight from GitHub with built-in Shipdeck deploys. AI-powered self-hosting with automatic SSL, DNS, reverse proxy, security center, and fleet management.",
   keywords: [
     "self-hosting",
     "docker",
@@ -19,7 +19,7 @@ export const metadata: Metadata = {
   openGraph: {
     title: "DashCaddy - Self-Hosting Made Beautiful",
     description:
-      "Deploy 77 Docker apps with one click. AI-powered self-hosting with automatic SSL, DNS, and reverse proxy.",
+      "Deploy 78 apps with one click \u2014 or ship your own code straight from GitHub with built-in Shipdeck deploys. AI-powered self-hosting with automatic SSL, DNS, and reverse proxy.",
     url: "https://dashcaddy.net",
     siteName: "DashCaddy",
     type: "website",
@@ -28,7 +28,7 @@ export const metadata: Metadata = {
     card: "summary_large_image",
     title: "DashCaddy - Self-Hosting Made Beautiful",
     description:
-      "Deploy 77 Docker apps with one click. AI-powered self-hosting.",
+      "Deploy 78 apps with one click. AI-powered self-hosting, GitHub-to-production deploys with Shipdeck.",
   },
   alternates: {
     types: { "application/rss+xml": "https://dashcaddy.net/feed.xml" },

src/app/page.tsx

@@ -46,7 +46,7 @@ export default function Home() {
                 </h1>
                 <p className="text-xl text-surface-300 max-w-lg leading-relaxed">
                   Just say &ldquo;deploy Plex&rdquo; — DashCaddy&rsquo;s AI Intent Router handles the rest.
-                  Deploy Docker apps with one click, automatic SSL, DNS, and reverse proxy.
+                  Deploy apps with one click, automatic SSL, DNS, and reverse proxy — or ship your own code straight from GitHub with built-in Shipdeck deploys.
                   78 templates, fleet management, and an MCP control plane for AI assistants.
                   Everything you need for self-hosted perfection.
                 </p>
@@ -213,12 +213,12 @@ export default function Home() {
             <FeatureCard
               icon="🚀"
               title="78 App Templates"
-              description="Choose from 78 pre-configured Docker app templates. Deploy your favorite applications instantly without manual configuration."
+              description="Choose from 78 pre-configured app templates with smart defaults — deploy your favorite applications in one click, no manual configuration, no compose files to write."
             />
             <FeatureCard
               icon="🛡️"
               title="Security Center"
-              description="Unified event pipeline aggregates Docker, Caddy, DNS, Tailscale, audit log, and health checker events into one real-time security dashboard — with per-IP perimeter analytics and automatic PII masking on every log."
+              description="Unified event pipeline aggregates deploys, Caddy, DNS, Tailscale, audit log, and health checker events into one real-time security dashboard — with per-IP perimeter analytics and automatic PII masking on every log."
             />
             <FeatureCard
               icon="🖥️"
@@ -364,7 +364,7 @@ export default function Home() {
                       Feature
                     </th>
                     <th className="px-6 py-4 text-center text-sm font-semibold text-surface-300 bg-surface-900/50">
-                      Manual Docker Setup
+                      Manual Setup
                     </th>
                     <th className="px-6 py-4 text-center text-sm font-semibold text-brand-400 bg-surface-900/70">
                       DashCaddy

src/app/pricing/page.tsx

@@ -116,7 +116,7 @@ export default function PricingPage() {
     'Everything in Core, plus:',
     'Auto-Login SSO for deployed apps',
     'Recipes — multi-container stack deployment',
-    'Swarm — Docker Swarm multi-node orchestration',
+    'Swarm — multi-node orchestration',
     'Multi-Host Fleet Management — remote instance control',
     'Workflow Automation — scripted multi-step operations',
     'Scheduled Backups — automated backup schedules (manual one-click backup stays free)',

src/components/CompetitorComparison.tsx

@@ -21,7 +21,7 @@ const rows: Capability[] = [
     values: { 'Portainer': false, 'CasaOS': false, 'YunoHost': false, 'Unraid': false, 'Cosmos Cloud': false },
   },
   {
-    feature: 'One-click Docker templates',
+    feature: 'One-click app templates',
     dashcaddy: '78 apps',
     values: { 'Portainer': 'Manual', 'CasaOS': '~120 apps', 'YunoHost': '~500 apps', 'Unraid': 'Community', 'Cosmos Cloud': '~30 apps' },
   },

src/components/FaqSection.tsx

@@ -13,14 +13,27 @@ const faqs: Faq[] = [
     question: 'Is DashCaddy really free?',
     answer: (
       <>
-        Yes. The core platform — Docker deployment, Caddy + DNS + TLS automation, the full 78-app template catalog,
+        Yes. The core platform — one-click app deployment, Caddy + DNS + TLS automation, the full app template catalog,
         AI Intent Router, MCP Server, Security Center, monitoring, backups, REST API, plugin system, and 31-language
-        i18n — is free forever. Premium adds a focused set of advanced features (SSO, Recipes, Docker Swarm,
-        Multi-Host Fleet) available as a fixed-duration license. The license runs for the duration you buy
+        i18n — is free forever. Premium adds a focused set of advanced features (SSO, Recipes, Swarm orchestration,
+        Fleet Management with Shipdeck deploys, workflow automation, scheduled backups)
+        available as a fixed-duration license. The license runs for the duration you buy
         and then expires; you re-purchase manually to renew.
       </>
     ),
   },
+  {
+    question: 'Can I deploy my own app from GitHub?',
+    answer: (
+      <>
+        That&rsquo;s what <strong>Shipdeck</strong> is for — DashCaddy&rsquo;s built-in deploy engine. Point it at
+        your GitHub repo and DashCaddy clones it, detects your stack (Go, Node, Python…), builds it, installs it as a
+        managed systemd service, wires up the Caddy route, DNS record, and TLS certificate, and <em>verifies the live
+        site</em> before reporting success. Every deploy is journaled, and rollback swaps back to the previous release
+        in one command. For fully reproducible builds you can pin an exact commit in the Shipdeckfile. No YAML wrangling, no rebuild loops — your code on GitHub, live on your host.
+      </>
+    ),
+  },
   {
     question: 'Where does my data live?',
     answer: (
@@ -33,12 +46,12 @@ const faqs: Faq[] = [
     ),
   },
   {
-    question: 'What if I already have Docker containers running?',
+    question: 'What if I already have services running?',
     answer: (
       <>
-        Use <strong>Service Discovery</strong>. DashCaddy scans the Docker socket, lists every running container, and
+        Use <strong>Service Discovery</strong>. DashCaddy scans the host&rsquo;s running containers, lists each one, and
         lets you adopt any of them with one click. It adds the Caddy reverse-proxy route, DNS record, and TLS
-        certificate — without touching the running container. Your existing data, volumes, and network config stay
+        certificate — without touching the running service. Your existing data, volumes, and network config stay
         exactly as they are.
       </>
     ),
@@ -69,7 +82,7 @@ const faqs: Faq[] = [
     question: 'What happens to my services if I uninstall DashCaddy?',
     answer: (
       <>
-        By default, the uninstall stops the DashCaddy container but leaves your Docker containers and volumes
+        By default, the uninstall stops the DashCaddy service but leaves your deployed apps and their volumes
         untouched. If you want a clean removal, the uninstaller has a <code>--purge</code> flag that also deletes
         the DashCaddy config and data directories. Either way, your services keep running until you stop them.
       </>
@@ -79,7 +92,7 @@ const faqs: Faq[] = [
     question: 'How does Premium compare to other paid dashboards?',
     answer: (
       <>
-        Premium is a fixed-duration license. $99 covers a full year (365 days) of SSO, Recipes, Docker Swarm, and
+        Premium is a fixed-duration license. $99 covers a full year (365 days) of SSO, Recipes, Swarm orchestration, and
         Fleet Management on one machine. The license expires at the end of its term and you purchase a new one
         to renew. There&rsquo;s no per-user fee and no per-app fee. The free tier already covers everything a single
         host needs, so Premium only makes sense if you specifically want SSO across deployed apps,
@@ -91,8 +104,8 @@ const faqs: Faq[] = [
     question: 'Is DashCaddy open source?',
     answer: (
       <>
-        DashCaddy is proprietary software, but it&rsquo;s built on a fully open-source stack — Caddy, Docker, Node.js,
-        Express, Technitium DNS, Tailscale. The AI Intent Router, MCP Server, plugin system, and Security Center are
+        DashCaddy is proprietary software, but it&rsquo;s built on a fully open-source stack — Caddy, Node.js,
+        Express, Technitium DNS, Tailscale, and OCI image standards. The AI Intent Router, MCP Server, plugin system, and Security Center are
         all built on open standards. You get vendor-friendly source-available documentation, and your data never
         leaves your hardware.
       </>

src/components/Footer.tsx

@@ -72,7 +72,7 @@ export default function Footer() {
               />
             </Link>
             <p className="text-surface-400 text-sm leading-relaxed mb-4">
-              Self-hosted Docker dashboard with automatic SSL, DNS, and reverse proxy. Making self-hosting beautiful and effortless.
+              The self-hosting dashboard with automatic SSL, DNS, and reverse proxy — one-click app deploys, plus GitHub-to-production with built-in Shipdeck. Making self-hosting beautiful and effortless.
             </p>
             <div className="flex items-center gap-4">
               {socialLinks.map((link: any) => (

src/components/InstallCommand.tsx

@@ -59,7 +59,7 @@ export default function InstallCommand() {
             Live in <span className="text-brand-400">60 seconds</span>
           </h2>
           <p className="mt-4 text-lg text-surface-400 max-w-2xl mx-auto">
-            Pick your mode, paste one command, and the installer handles Docker, Caddy, the wizard, and your first login.
+            Pick your mode, paste one command, and the installer handles the runtime, Caddy, the wizard, and your first login.
           </p>
         </div>